How Google’s Hummingbird Is Changing the Online Legal Marketing Game

Have you heard about Hummingbird? No, that isn’t a hot new product from Apple, it’s the slightly-less sexy new algorithm launched by Google to run its search engine. Google is always working to improve the function of its core business – the search engine itself – and this has always meant a dual strategy: On the one hand they want to improve the searches that people get from Google, and on the other they want to make it difficult for unscrupulous web marketers to “game” the system and have an unfair advantage in web searches.

So why should this concern an attorney? Well, like everyone else you likely have a web site – and if you’re going to get the leads that Google can provide, you need to know how Hummingbird will affect your search listings.

Content over Keywords

In the past, Google was very keyword-focused: Someone would enter the words “divorce lawyer” into Google and Google would return a weighted list of web sites that contained those keywords. Then Google took into account the number of authoritative sites that linked into your site and weighted those. Most recently, Google has tweaked their algorithm to value content over anything else as it seeks to use environmental aspects of searches – the user’s location, previous searches, and other data points – to point them precisely at the content they need.

What does this mean for your law firm’s web site? It means if it was built a few years ago and contains a lot of keyword “stuffing,” it not only may not work every well any more, it may actually hurt your listing as Google is actively punishing such tactics now. More importantly, it means that you must offer authoritative, coherent content to users. More than ever before, the value you offer visitors to your web site will help determine how you are ranked in Google searches.

The Value of Ranking

And you want to be ranked highly. Statistics show that in general users click only on the first page of results in Google, and generally only the top three or four results. If your firm is buried on page four of those results you will quite simply be nearly invisible to most of the people out there looking for the precise legal services you offer.

The time to change your site’s approach to get better Google results is now. If it’s been a few years since your last website overhaul, there’s no better time than the present!

Know The Basics And Play Backgammon Free Online

Backgammon is a game for two, played on a special board, also referred to as ‘table’. The game directs participants to contemplate carefully their plan of action. In several regions is equally taken into account as a kind of a chance game thanks to the dice involvement. The pair of dice instruct two things: which player goes first and how many pips a player should move. Backgammon is thought to be the most ancient board game, particularly among the ones that have survived and are still popular today. Actually, this recreation game was created more than 5000 years ago in Mesopotamia.

Typically, two players are needed to play Backgammon. The typical duration to play backgammon free online takes approximately five to 30 minutes. The length depends on the focus of the strategies used and the skills employed by the player against another player or computer software. Such elements made it, in a way, evident for computer developers to come up with the web version. As a result of the growing attractiveness of backgammon online, many of the internet gaming websites have incorporated that game amidst the list of those that can be used by people from multiple states.

Materials Needed for Free Online Backgammon

To play backgammon free online, you are not required to produce concrete materials for gameplay. Online backgammon creators planned the computer software to have all virtual features required for playing through the internet. The board is the medium where the game is generally held. The typical backgammon board contains 24 points where the game pieces are placed.

Checkers are the game’s components, which you can press or slide around the board pips. In some online game versions, these are sometimes referred to as your “men” or “checkers”. For a conventional computer Backgammon game, 30 pieces are used.

The dice are tossed in order to assist you figure out the quantity of spaces, which you have to shift your checkers. Similarly dice are used to assist you determine the player who gets the opening move in the game. Apart from the dice, there is the doubling cube. This greatly establishes the unexpected twists that may take place in the middle of the game.

Rules

Unlike other computer games like Chess, you only need to remember simpler sets of implemented rules to play backgammon free online. The primary goal is to remove checkers from the table as quickly as possible. Bearing off represent the removal of checkers from the table, making the most of the recommended shifting patterns of the online game. Whenever this cannot be achieved, you must make an effort to hinder the computer generated motions, so that the computer program will not get to win the match.

Required Skills

For both online and offline Backgammon versions, you need the same sets of skills that can help you win multiple games. Amongst the essential capabilities is numbering. This may seem too simple, but a wrong count in the piece movements may mean the difference between bearing off your pieces and holding off an enemy piece. Therefore, this skill should go with proper calculation skills so you can emerge successful in the game.

Another skill that you should have is the ability to formulate sound strategies and tactics for the game. For a Backgammon computer game, the strategies are general game thoughts that you may have in mind even before you face the computer. Tactics are the tangible actions, which you carry out to ace the game. In some cases, players choose to combine strategies and tactics and create their personal, unique sets of effective and authentic methods to win, whether their rival is a machine or a real person.

The Future of Online Marketing is called “H-A-P”

When Bobby McFerrin wrote the song “Don’t worry, be HAPpy!” I bet he didn’t realize at the time, he was writing the future slogan of online marking for small business owners.

What is H.A.P. and what does it stand for? H.A.P. stands for “Host Appreciation Program” and it’s the key future to every small business person in the world. The bread and butter to every small business owners is to keep their clients happy at all times. In fact, when the campaign isn’t going well and their clients aren’t seeing their return on investment (ROI), most will brush their hands off with you and bolt out of the campaign, which in translation means “sink or swim”.

If there’s one thing I’ve learned the last 12 years in the online marketing business, and it’s my golden rule in “business life”, it’s that “Less is more”! Why is it in business, we always have to say, “Ok, what’s next?” or “how can I get more of this or more of that?” or “how can I make this bigger?” Ah yes, the old “more and bigger” strategy which is probably the biggest downfall of most business models.

From an advertising point of view, at what point does ad saturation in business kills a web site? When you go to a site that features 10 or more banner ads with over 50+ “click here” links, are you really looking out for your client’s best interest or are you just being a banner farm or a traffic cop telling people where to go? Greed is an ugly evil my friends and raking in the money with the “optimism” your visitors will support your clients by clicking on their banners is a poor business plan that has a short business life span.

For example, big “public companies” are under such pressure to perform due to their stock prices, they must go out and invent the next big thing or live by the famous quote of “gobble or be gobbled”. The problem in today’s work force is the lack of vision by big companies, due to the fact they have impatient owners or stockholders who want to get rich now, but don’t want to wait to get rich. I’ve always stated; “businesses try too hard to hit home runs at their first plate appearance, instead of just trying to hit a single”. Eventually those singles will still make its way to home plate for a run.

If big advertising money is leaving traditional communication mediums such as print newspapers and magazines, along with electronic airwaves like radio and TV, then where is that money going and why? Doesn’t take a genius to figure it’s going online, but the main reason why it’s going on line is because they can track which site is making them money and which site doesn’t scratch that itch. Some sites may have tons of traffic, but just don’t bring the return on investment (ROI) the clients are looking for and there’s tons of reasons why this happens. I could list hundreds, but I’ll just point out a few of interest; ad saturation, doesn’t fit the online demand and distractions of the environment. If I’m on a social networking site, I’m there to interact and get on with my business and leave. I’m not there to look at mortgage rates or test drive a ford from a retailer close by my home.

However and this is the part where you say finally, get to the H.A.P. program already!

If you ask me, the two biggest buzz words in the online marketing game today is “Recommendation and Appreciation”. In the “offline” world, they always say the best advertising is “word of mouth” and what better ways to find something you want by getting a recommendation from a buddy who appreciates the service or product they’ve receive. That’s why H.A.P. is the key to potential small business owners.

Let’s face it; if you own a small website with a posting forum or have a system that allows you to interact with your visitors, then you have the opportunity to recommend a product or service. Furthermore, if you own a forum or blog and your visitors are at the site every day sharing information and interacting with your guests, then you’ve built up the credibility factor and they will consider you an online host they can trust. Trust and loyalty are two of the most important elements in the online world and without those two qualities, you’re better off digging ditches for a living.

Using the online gaming industry as an example; I own a website called Phoenixsports.com and people have the opportunity to create their own forum and blog communities. Ask anybody in the posting forum or blogging world, the main attractions to any posting forum or blogger’s site is the content their visitors provide. In fact, I’ll bet you 99.9% of these people who are posting content for free on social networking sites such as posting forum and blogs are making the owners of these websites very rich off their energy. Why should forum owners or blogging sites receive revenue off other people’s hard work and talent? Let me ask you this question; If a content contributor who frequents a forum or blog on a daily basis, donates hours of content to that website, shouldn’t they be compensated for their efforts? Of course they should, they are the real stars of that site! Every forum or blogging sites have their own stars and most are not getting any forms of compensation.

Therefore, by giving these content providers their own space and community, people who visit their section on a daily basis, will have the opportunity to show their appreciation by joining that content providers “H.A.P.” affiliate program and this person will receive compensation from their H.A.P Partners. There are literally hundreds if not thousands of affiliate programs in the online world and any company who provides an affiliate program can be your partner. It works like this; when a new user buys a product or signs up for a new service, the affiliate program software will give credit to the referral department to tell them this new buyer came from this referral. Therefore, either they came from Google, Yahoo, MSN, Johnny’s pond shop or even Tricky Dickey’s card store on eBay, why not get into the game with your own H.A.P. program and get compensation for sending somebody to your company.

It’s simple, it works like this; you visit a social networking site like Phoenixsports.com, you enter a posting forum area hosted by a regular Joe or Jane, and if you appreciate the environment that host has created, you click on their H.A.P. button and support their H.A.P. partners. Let’s say I’m at Phoenixsports.com and I like JT Sneaks “Handicappers Hut forum” and I’ve been using this site for 1-year and I’ve made allot of friends and made some beer spending money by playing in the office football pool. As a result, if I wanted to thank JT Sneaks for keeping a respectable online community, I will support him via his H.A.P. partners. This way, I know my money is going to a host I believe has credibility, integrity and by supporting his clients, allows us to keep this place going.

In fact, the key to any H.A.P. program, you know there’s a mentality already created in the environment where the days of website owners don’t have to beg for visitors to click on banners or links for survival. The responsibility in this system is a shared one, as everybody in the social networking community is aware on what needs to be done to keep this place going and by supporting the “host appreciation program”, you are keeping your online home on life support. Therefore, once new user enters the forum or community, word of mouth from others will help all parties to keep the good thing going.

The secret to any information or social networking site is “content” and everybody who works online knows Content is King! Furthermore, with a pro-active system like H.A.P. there’s a moral obligation and responsibility from the community to make sure the right person is compensated for their online environment, otherwise it’s more begging from site owners to click on banners and links. The ultimate nail in the coffin for website owners is when they have to convince or trick their visitors to click on their affiliate banners or links. Let the right people be compensated for their hard work and H.A.P. is the right system that meets everybody’s business goals.

Let’s face it, what looks like a better strategy, hoping people click on banners or having a system like H.A.P which has the support of a whole online community?

Let’s sing it together, “….Here is a little song I wrote, you might want to sing it note for note, don’t worry be HAPpy …”

Flash Games for Girls

Ladies first. The quote or the amendment which entitles the girls to be the first person to do something or get something and also have a legal right to do so is very much justified and is most applicable in all cases and all fields. Considering games which usually are considered good for boys only, girls also enjoy them a lot. They are also an active participant in these events. There are many examples which can be traced and inculcated within. Many girls have excelled in the fields of games and extra activities and have secured name and fame for their countries. They have been examples to other for the active participation.

They have also inspired many other girls to take interest in sports. But then also girls prefer mostly to play indoor games and are always engaged in playing either online games or the games which give them a sort of entertainment and pleasure. Generally considering a girl’s view and the mind setup she is never interested in things like games related to cricket, football or any other game that is outdoor.

Girls concentrate on the things like their beauty or cosmetics. On the other side they are very possessive on these things and have a great passion for these. They also like to play games but that should be indoor. So online games for girls are very much preferred by them. Games for girls should be designed in such a way that should mainly concentrate on the outlook of a girl or the girl’s mentality. The games should be designed on the dressing styles or the hair style or any other beauty attributes. By this they will have more interest on the game and can act as a good source of their entertainment and one of their favourite pastime.

They will not be bored. So developers must take interest in the development of games for the girls because it can fetch them a lot of money. It can also serve many ladies for their favourite pastime. They should give the responsibility of designing the game to a lady designer. She only can understand the requirement of a girl and can get some innovative ideas from other experts who may assist her to complete this job. She can develop ideas within herself and think as herself and put her ideas to action in the game. She can also put reforming things t the existing games. So games for girls should also be taken interest to design upon.

What Happened To Star Trek Online?

Star Trek Online seems to have died and been reborn. It was first developed by Perpetual Entertainment. However, as has happened recently with many other software developers they could not stay afloat and were purchased. At that time the game was shifted to a more “casual approach” including the dreaded free to play approach. This style, while popular in Asia, seems to only be a last ditch approach in US MMO’s to stave off bankruptcy (See Archlord.) In free to play, gamers don’t have to pay a monthly fee as in say WoW or Everquest. Instead, they play for free and then have the ability to buy items from an in-game store for real money. This usually has the effect of unbalancing the game, as any advantage in the game naturally progresses from skill based to who has spent the most money buying items. Then, shortly after that announcement another was made that the game was no longer in development.

However, there is now some hope. In January the title was transferred to “Another Bay Area Development Company” according to Perpetual Entertainment. As shown in the quote below from Wikipedia, that company appears to be Cryptic Studios, makers of the popular MMO’s City of Heroes and City of Villans. This would be a very fortunate turn of events and means that perhaps Star Trek Online does indeed have a bright future ahead. We can only hope.

“In early March 2008 the official website for the game posted a notice of ‘coming soon’, implying that the domain had been transferred to a new company and the game was once again under development. On 13 March, Star Trek news site TrekMovie.com reported having confirmed with “sources” that the new developer is Cryptic Studios, as had been the rumor for several weeks.[5]” — Wikipedia Article “Star Trek Online”

Cryptic Studios did in fact pick up the game and it was released on February 2, 2010. Cryptic studios decided to not use any of the previously created programming by Perpetual Entertainment and instead started from scratch. The game is split between ship combat and ground combat where players take the role of an ensign that has received a battlefield promotion to captain durning a Borg invasion. According to the product page on Direct2Drive:

“In Star Trek Online, the Star Trek universe will appear for the first time on a truly massive scale. In this massively multiplayer online game from Cryptic Studios, players can pioneer their own destiny as Captain of a Federation starship. Or, they can become a Klingon Warlord and expand the Empire to the far reaches of the galaxy. Players will have the opportunity to visit iconic locations from the popular Star Trek fiction, reach out to unexplored star systems, and make contact with new alien species. With Episode Missions, every moment spent playing Star Trek Online will feel like a new Star Trek episode in which you are the star. Immerse yourself in the future of the Trek universe as it moves into the 25th century: a time of shifting alliances and new discoveries.

Join us in Star Trek Online, and boldly go where no one has gone before!”